Men and women have many differences, but one similarity is their skin. The skin behaves in a remarkably similar way for both men and women though what men and women notice as an issue may be different. While it might not be as talked-about or obvious as it is with women, men absolutely understand the importance of looking good. For years men have been relying on the cut of a suit or good barber to feel their best, but the skin-care industry has also seen steady growth in male clientele for the past decade (reports estimate the market at $3.5 billion). The term ‘metro-sexual’ was coined in the 1990’s to describe a heterosexual male with good grooming habits (in the 1890’s the term was ‘dandy’ and not too long before that a man who had good grooming habits was simply a ‘gentleman’).
By far, the most male-embraced procedure is Botox. If you are looking for wrinkle reduction, Botox is the fastest most efficient product on the market. According to the American Society of Plastic Surgeons, 300,000 men got Botox in 2011 and Fox News recently reported on men opting for Botox or Dermal Fillers before performing “father-of-the-bride” duties.
If you are a gentleman paying attention to your skin, please know that you are not alone. If you are a gentleman who is still a little shy about your excellent grooming habits, just know that the active ingredients in quality skincare products are the same for men and women, so there is no shame in borrowing, using, or just plain stealing your wife’s facial cleanser for the time being. If you are feeling bold, contact us to set up your own customized skincare consultation.